Are you wondering how to sell on Amazon First, you need to connect Amazon and Shopify. Shopify is an Amazon Partner, which allows entrepreneurs to sell their products on Amazon. Amazon can be used as an additional channel for increasing your revenue.
This article will show you how to sell on Amazon and why you should list products on the marketplace. You’ll also learn some tricks to increase your Amazon sales. We will also dispel myths regarding selling on Amazon for beginners.
Why Amazon is the best place to sell
1. It is the largest online sales channel
Amazon is the largest online seller channel. Amazon is a powerful online retailer with over 1.9million active sellers.
Amazon will be the first place that shoppers go to find the best-selling products. It’s no surprise that 89 percent of Amazon shoppers will buy the most popular items first.
Do not be discouraged by all the competition. Selling stuff on Amazon is a better way to reach your customers. Your competition may be able to take all your sales.
2. Additional revenue stream
You should learn how you can sell stuff on Amazon because you will have a second source of income. You’ll need to be there when your customers are selling via Amazon.
To reach customers who are on Facebook, you can create Facebook ads. Create a blog if your customers enjoy learning and reading about your niche. This will make it easy for them to find you. Sell on Amazon if your customers shop at Amazon. Selling on the marketplace will help you grow your sales and connect with new customers.
3. Trusted brand
Amazon is a trusted brand. Amazon was established in 1994. Amazon has 24 years of experience in trust and relationship building. Customers may be more comfortable buying from Amazon than their store if your store isn’t well-known because it’s still relatively new.
You can create a strong brand image and reputation by selling products on Amazon through your store. You can also sell on Amazon to customers who are more cautious.
Customers who buy regularly from you will eventually purchase directly from your store.
4. Many people have an account.
Amazon boasts millions of active users, as we mentioned previously. There are currently 150 million Amazon Prime subscribers in the US. Amazon Prime users spend $1400 per year on Amazon products.
Amazon holds a large market share when it comes to online shopping. Amazon Prime members will search for the items they are looking for because they receive special perks.
It is important to be there for your customers. Selling products on Amazon makes sense if your primary audience lives in the US.
5. Minimum fee
Selling on Amazon has many benefits. There are no listing fees unless you sell as an individual and not as a merchant account. Amazon allows you to add as many products as you like to your store. An Amazon Pro Merchant account will cost you $39.99 per month plus a portion of each sale. The monthly fee is minimal if you sell many items on Amazon.
6. Model of success that has been proven to work
Amazon sellers have enjoyed huge payouts. Amazon sellers account for 0.3% of all sales, and 0.6% make more than $100 million. Although it may seem small, $100 million is quite a large sum for a brand that relies on one channel of sales. You have the advantage of being among 51% of Amazon sellers who make more than $100,000 each year. You can also be an Amazon success story with consistent effort.
Four Myths About Selling on Amazon
1. Amazon’s marketplace is overcrowded
Amazon has hundreds of millions of products, but there is still money for businesses like yours.
It’s possible for potential Amazon customers to choose your product even if they can’t match you in price.
Don’t add barriers. Even if you make only $10,000 more by selling stuff on Amazon than you would if you didn’t, it’s still a lot more than you would have gotten avoiding it.
2. It’s easy to set it and forget about it
Entrepreneurs often think that marketplaces will lead to people discovering your products. It is important to be proactive in generating sales, especially at the beginning.
After you have made a few sales and received good reviews, it will be easier to be found organically.
3. You can de-prioritize your store
Amazon is not the only online seller website. Other platforms are also available for selling. Your online store may prove to be more profitable in the long-term, as you can sell it eventually.
You still have your online shop to fall back on in the event that Amazon ever closes your shop.
Do not become dependent on any one channel. If any of your streams of income stop working out, it’s less risky.
4. Organic traffic is not possible for new products
If a product is well optimized, it can attract organic traffic.
Your new products may also be able to get organic traffic if you send paid visitors as soon as they are uploaded.
Although potential customers might be wary about items that don’t have reviews, there will still be people who purchase products without reviews if they are truly interested.
What is Amazon FBA? Fulfilled by Amazon?
Amazon FBA (Fulfilled By Amazon) is a service Amazon offers that allows you to have your inventory shipped by Amazon. Customers who order items fulfilled by Amazon can receive them faster.
You should consider whether you would prefer to ship products to customers directly or to have Amazon do it.
You can save Amazon fees if you send it yourself. The mega-online store still has shipping guidelines that you will need to follow. You might be kicked off the site if you fail to deliver your products in a timely manner.
Amazon FBA will allow you to take care of all the details, so that you have less to worry about. Amazon FBA sellers are eligible for free shipping for orders above $49, except for books. Book sellers can also get free shipping if they order more than $25.
Notably, selling via Amazon FBA is not exempted from other sales channels. In other words, your online store, Instagram and Facebook can still be sold.
8 Steps to Become an Amazon Seller
1. Amazon: Choose what to sell
Figuring out what product to sell on Amazon is the first step to learning how to market on Amazon. Our featured. Merchants to inspire you.
Dropshipping offers thousands of products from different categories. You can see the products listed to get an idea of what you could sell on Amazon.
2. Is your store meeting all requirements?
You will need to meet all requirements in order to become an Amazon seller.
Amazon can quickly open a store for items such as books, toys, and pet supplies. View other eligible stores. You will need to submit an application for approval if your niche is not listed.
Amazon has also restricted products like hoverboards and explosives. Avoid selling any product that is not in their restrictions.
3. Set up a professional seller account
You will likely need an Amazon professional account if you have a Shopify shop.
The individual selling plan adds a.99c Amazon listing fee to every product you sell. This can eat away at your margins, particularly if you consider other Amazon fees.
A professional plan costs $39.99 per month and includes a few categories related fees.
Register at Amazon Seller Central. You will need to enter your name, email address, and password.
- Next, share your business details.
- Next, provide Amazon with your billing, tax and product information.
4. Request category approval
You will need to apply for category approval before you can sell on Amazon. Before they can be added, some categories will require approval from Amazon.
Approval is required before selling popular categories like Clothing & Accessories and Shoes.
To determine the next steps, take a look at each category’s approval requirements.
5. Connect your Amazon account with your Shopify account
Once you have been approved by Amazon, connect your Amazon seller account with your Shopify account. Look for the + button next to Sales Channels in the Shopify dashboard’s left navigation and click it.
Next, click “Connect to Amazon.”
6. Register Products
You’ll find Amazon listed under the sales channel. Click on the link, and then click the Create Listing button.
After that, click Select Product. You will have two choices. You should select the lower option, ‘This product was made by another brand’, if you are a private label seller.
This option allows you to search AliExpress for AliExpress products to become an additional seller. Click Select after you have found the product that you want to sell. Next, click Publish. Repeat the process for each item.
7. Streamline Your Inventory
Amazon’s success is dependent on your ability to manage inventory. It is crucial that you maintain a healthy product inventory for both your direct customers as well as those who purchase through the marketplace.
Your inventory will decrease as you place orders on Amazon. Make sure to update your stock accordingly.
8. Send traffic to Amazon Store
Knowing how to promote your Amazon products is the most important aspect of learning how to sell items on Amazon. There are many ways to promote Amazon products. These are some ideas to help you get started.
You must take advantage of all the audiences you have to sell products on Amazon. If you have an email list that you have been building over time, you could send them a link for your Amazon store. Your email traffic can be used to promote your brand. Loyal customers are more likely to leave positive reviews, which is what you need to sell products on Amazon to other people than your email list.
You can also sell on Amazon by posting your product links in Pinterest group boards. Many small businesses don’t have many social media followers. Group boards can be a great way for small businesses to reach a large audience. PinGroupie is a great tool to help you find boards that fit your niche.
If you don’t have a large audience, Amazon ads are a great way to sell on Amazon. An ad budget can give you more visibility and help you stand out from your competitors selling similar products. Customers will buy the product if they see it on Amazon.
Five Tips to Sell on Amazon.
1. Amazon Stores should be treated as a shop.
You won’t see six figures in sales if you just upload products to Amazon. It will need to be treated as an online store.
Traffic to Amazon product pages will be needed, whether via Amazon ads or any other means. Optimize product pages. Great reviews are essential. Great customer service is essential.
In short, your brand must still live up to its great reputation, even if products are sold on Amazon.
2. Review your online profile early
Early reviews are the most important. When you sell products on Amazon, go the extra mile to help your customers. If a customer is unhappy, issue a refund quickly. If you receive a negative review from a customer, contact them to resolve it.
Customers will be happy if you offer great service and a quick replacement. Many customers will leave a review after you go above and beyond. A majority of sellers have found that a 95% rating leads to a higher ranking in Amazon’s search engine. This allows them to sell more products on Amazon.
3. Optimize your product pages
Optimizing your product pages is crucial when selling on Amazon. Merchant Words can help you determine the monthly search volume of keywords and which categories they are most popular in.
You can increase your chances of being found by customers organically by choosing popular keywords. You should also consider the product categories where your products will perform best. You can also use keyword tools to identify the best products to sell on Amazon.
4. Amazon Ads: Pay for it
Amazon ads are optional and not necessary for your Amazon presence. You get access to Amazon search data, which makes selling on Amazon much easier.
Amazon’s cost per click is usually lower than other ad networks. The product ad is easily integrated with other products, making it more likely that customers will click on it if they like it.
5. Register to become a professional seller
If you upload many products, a professional seller account can save your Amazon store money. Professional sellers can upload as many products as they wish. There are no listing fees.
Amazon will show you more products if you have more. You can make more money if you have more products on Amazon. Volume, especially on marketplaces can help you get sales.